If you are not familiar with Troy Dooly, you are on the right track in life. Congrats! Go be productive and move on with your life.

For the rest of you who have had the misfortune of listening to his MLM rants with backwards logic promoting MLM, I’m sorry. Troy’s business is essentially promoting MLM, in just about any way he can. He’s paid by MLM companies as a consultant. He sells membership to his MLM Help Desk website.

However, most of what I’ve seen are videos that are eye-poppingly biased overlooking basic facts about the company to come up with some kind of thing that he can promote in a positive light. To make an extreme example, it’s a little like someone focusing on the money that hospitals make money from domestic violence and pitching the economic benefits of that. If you try to question them on it, they’ll just say that they are trying to look at the positive side of life.

Recently Troy Dooly was caught by the SEC for promoting Zeek Rewards, which the SEC shut down for being a Ponzi scheme. In my mind, that was a minimal part of what came out about him. In fact, you can watch his video here where he admits the bad things:

When he was asked point blank if he was getting paid by Zeek Rewards to promote it, he said no. In the video he explains that he was paid by the parent company of Zeek Rewards, Rex Venture Group and that his response was “splitting hairs.” While it isn’t technically a lie, it would be husband saying that he didn’t sleep with another woman, because he didn’t actually fall asleep with her. It’s misrepresenting yourself to your audience.

At another point in the video he points out that he claimed that Zeek Rewards was “covering his expenses”, but now discloses that one of his expenses is his “monthly retainer.” He says this is “splitting hairs” as well, but it is an outright lie. A person’s “monthly retainer” is not their expense, it is the expense of the company paying it. If I hire a lawyer and he requires a monthly retainer, he doesn’t get to deduct that as a business expense from his taxes like he would a transportation expense. Troy Dooly is outright lying to his audience.

In the video, he says he’s going to try to do better and disclose such relationships. My interpretation of that is: The SEC is watching me and I have to be clear with these disclosures now.

Of course, none of this will stop him from “splitting hairs” in the future and it doesn’t begin to show how much he’s “split hairs” in the past. It’s clear that Troy Dooly has no credibility and one can never be certain if he’s telling the true.

We can put him in the same category as Tim Sales: MLM Scammers

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If you read about MonaVie or Protandim, you’ll quickly learn in the comments that Dr. Bowden was correct about MLM distributors claiming their products are a cure for anything. In fact, I modestly claim that one of the best articles on the subject is No, Your MLM Health Product Doesn’t Work!

I saw this comment by Anonymous Aussie and I think it hit home the point that many logical people are making when they point out that clearly Health MLM testimonies are pointless:

Anna Ruiz says ”i couldn’t pull a shirt over my head, open a car door from the inside, i couldn’t do any kind of pulling or pushing and the most painful part of my life was sleeping! “SLEEPING” imagine that!! no one new what was wrong with me, i tried Dr’s, Narcotics, Advil, deep tissue massage, acupuncture and nothing worked. I lost my job due to my situation and i began to become depressed….i woke up at 7:30am to the kisses of my grand son asking me to wake up. i couldn’t believed i had slept the entire night and woke up to at least 70% of my pain gone.”

Wow. I’m truly errr… amazed. I’ve taken a look at a few other distributor testimonials which are certainly not unlike Anna’s…

“I was on Morphine injections ( 30 mgs 5 a day) and oxycontin 40 mgs (3 a day). I noticed within a week that my pain level had reduced by 80% and I was using hardly any Morphine and had reduced the oxycontin to only 1 a day. I felt much better in myself and the depression was lifting, I was also sleeping like a baby.”

“Within three days I noticed I was sleeping better, and within 2 weeks I noticed I had more energy. I am thrilled. It is now 5 months later and I have been able to cut my medications for Restless Leg Syndrome in half.”

“I had terrible PMS and menstrual problems. I had insomnia and leg cramps nightly… The tiredness began to lift and after only a few weeks I was sleeping through the night. By the 3rd month the PMS and related distress was greatly reduced… Today I can say with confidence that I have a healthy immune system which means no more antibiotics. I no longer get depressed and ultra sensitive before my menstrual cycle.”

“I am elated to report that I never needed to resume my Paxil tapering schedule. I’m Paxil free. AND – I have tons more energy, my anxiety level is normal (I was diagnosed with General Anxiety Disorder, Social Anxiety Disorder and Post Traumatic Stress Disorder) so I think this is fabulous. I’ve also begun to loose weight. I cannot recommend this product enough.”

“This lead to other physical problems: shortness of breath,major hypertension, a dragging of her leg,a general weakness and fatigue, restless leg syndrome,which leads to difficulty sleeping, much frustration, anxiety and depression…Within 3 months her restless leg syndrome was gone, she was sleeping better, her blood pressure had stabilized with medication reduction and she was able to take off on visiting vacations(driving 400 miles alone).”

The most amazing thing though, aside from the fact that each distributor is reporting similar health benefits, is that NONE of the above testimonials relate to the same MLM… these claims have been made by distributors of Monavie,
, Herbalife and Melaleuca (and Malaleuca again):

It would almost seem that distributors are virtually taught from the same textbook when it comes to promoting MLM products – they’re taught to concoct their own testimonial (my friend was given a list of “common ailments” by Monavie to assist him with this) and like Anna’s, these always end up being such that they depict the products as having some ability to treat, cure or improve the symptoms of a disease or condition. It’s no accident that it’s the distributors, who have a vested financial interest in believing, are touting extraordinary health benefits rather than the bona-fide customers they don’t have.

Anna, Protandim isn’t intended to do any of the things you’ve stated and Lifevantage’s own website states it. Clearly you were deceived when you were sold on Protandim with claims outside of company policy and in breach of the law however, you’re no longer the victim… you’re the perpetrator.

Anonymous Aussie was going easy on picking only four companies to pick on here. She could have included many others such as Xango, Xowii, Nopalea, Zrii, Vemma, and many, many others.

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I don’t like to call out individuals for scamming people, but since Shellie Gold Davidson decided to go with “Educate Yourself! Know the Difference!” in the following photo, I thought I’d break down the chart of false information she’s spreading.

Shellie Gold Davidson of ViSalus Doesn't Understand Pyramid Schemes

Shellie Gold Davidson of ViSalus Doesn’t Understand Pyramid Schemes

Let’s start off with the first row and the columns. Yes pyramid schemes are illegal. Thanks for letting us know that. Putting 100% Legal under the column of “Legal Multi-Level Marketing” is a little redundant, no? Well let’s move on…

Row #2: Main Income Sources – Notice the use of “solely” in recruiting others for illegal pyramids and MLM is legal if “ONLY” by product sales. So it’s black and white, but what if income is earned both ways as in MLM where the Income comes from sales of those who were recruited? The FTC says the following about MLMs and Pyramid Schemes: “If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s not. It’s a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.” and “Avoid any plan where the reward for recruiting new distributors is more than it is for selling products to the public. That’s a time-tested and traditional tip-off to a pyramid scheme.”

Clearly the FTC has a different definition than Shellie Gold Davidson of Pyramid Schemes. We’ll be referring back to this document a few more times more than likely.

Row #3: Primary Purpose for Recruitment – I don’t see either of these as a differentiating factor in the FTC guidelines. In MLM, why would you need to recruit people for product sales and distribution? For ViSalus (Davidson’s MLM), distribution is done by the ViSalus via mail to an individual… the same way it is done from Amazon.com, which isn’t an MLM. Come to think of it, they also do product sales. There’s no need for a network for sales or distribution except to incentivize distributors to buy product to get involved in a fabricated “business opportunity.”

Row #4: Plan – While a get rich scheme is certainly a red flag, claiming that MLM requires “true and personal effort” doesn’t absolve it from being a pyramid scheme. I challenge you to figure out how to run a pyramiding business that doesn’t require “true and personal effort.” You can’t, because you need to trick people into the scheme.

Row #5: Business Entry & Barriers – According to the FTC guidelines MLMs that are pyramid schemes can have low cash-out, low or no front-loading, and a buy back guarantee. So these aren’t relevant. Furthermore Davidson’s ViSalus coerces front-loading and high-cash out by requiring distributors put up $499 of product to be eligible for the BMW bonus of the “business opportunity.” It’s front-loading a bunch of product, though you could argue that high-cash out is a relative term.

Row #6: Value for Money – This is going to come up in the Pricing section below, but since ViSalus is overpriced, it fits the “product value far less than cash out” section of illegal pyramiding.

Row #7: Income Stability – This is just a boldface lie and the FTC guidelines make it clear. There’s nothing defining about whether the income stops if the recruitment stops.

Row #8: Training – Training is not a differentiator of whether something is a pyramid scheme or a legal MLM. This chart is making up features of pyramiding just so that MLM can look good without actually addressing the FTC guidelines.

Row #9: Regular Product Movement – This is again another non-factor. Consumable products can and are often part of illegal pyramid schemes, because most of the sales are made to other distributors within the scheme. It is noteworthy that this mentions few retail sales (high cost doesn’t matter). A look at ViSalus’ co-founder Sarnicola shows he is making most of his money from recruiting… there’s no reporting on how many retail sales he makes a month.

Row #10: Pricing – Using this test Davidson is pitching a pyramid scheme because ViSalus is clearly overpriced.

Row #11: Marketing – Refer back to Row #2 about how the money is being earned. If you are making most of your money selling product to people outside the scheme then its good. If you are recruiting others into a downline and making money from sales to them and their sales, it’s an illegal pyramid scheme. Sounds like ViSalus’… and most MLMs… compensation plans are set up this way.

I’ve done all the hard work for you by creating a page that makes it quite clear: MLMs Vs. Pyramid Schemes. It has all the citations by the FTC and is much more reputable than Shellie Gold Davidson’s biased disinformation.

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I’m not the kind of person who picks on or calls out others (except for Tim Sales), but since Christine Sutherland, a high-level Nu Skin distributor approached me, I feel it is worthwhile to tell the story. Christine Sutherland is a Ruby distributor for Nu Skin. This means that she is more successful than 99.76% of Nu Skin distributors. (Side Note: Christine Sutherland is in New Zealand and these are United States numbers. I couldn’t find the posted numbers for New Zealand, but typically these numbers are the same because the compensation plan is the same. For example I’ve shown MonaVie’s Global Income Disclosure Statement and MonaVie’s Canada Income Disclosure Statement are essentially the same.)

Christine showed up on my Jusuru post and left a series of comments. She claimed to an analyst, but presented no background to that. She supported MLM, but was against Jusuru. At the same time she praised what I was doing by demanding clinical evidence that the product works. She went on to say that there was at least one MLM out there doing excellent work.

From there, Christine Sutherland started to show her true colors. She went on to claim that the MLM has a proven “nutricential.” A simple Google search shows that the term is used closely with Nu Skin. She then went on to quote a well-known “nurses’ study” where multi-vitamin supplementation showed a a 75% reduction in cancer after 15 years. I decided to counter with my previous research that supplements may do more harm than good.

However, I looked into the nurses’ study and found that the 75% only applied to colon cancer. That’s still pretty good, but the same study found increased risk of disease such as for non-Hodgkin’s lymphoma. Most importantly that link showed “The National Institutes of Health concluded that there was not sufficient evidence to recommend taking vitamins for chronic disease prevention” and “The American Cancer Society’s guidelines on nutrition and cancer prevention do not recommend taking multivitamins.” (If you are interested in this stuff see this), because there is a lot more).

She took all those reputable sources such as the NIH and ACS and proving that she wasn’t being open about the study only applying to one type of colon cancer and increasing another. She concluded that “for those without a background or training in clinical research, the task of assessing for validity is very tough if not impossible” which ignores the fact that the reputable sources have that background and assess the validity for us. She suggested that I should ignore those and instead read this anonymous source of wellness information.

With that she disappeared for two and half months only to come back November 1st saying, “I’ve given up dialogue with the guy because not only is he just plain negative and nasty, but he’s completely selective in the research he quotes. As a clinical researcher I work to educate people about snakeoil products.”

That made me look a little deeper into Christine Sutherland’s Nu Skin scam.

Ms. Sutherland claims to be both a clinical researcher and a analyst (presumably a business analyst from the context she used the term) now. She’s failed to address internationally-recognized, industry-leading organizations with an unknown anonymous source of http://www.optimal.co.nz/health_studies.html. Yep, I was completely selective in the research that I quoted.

More importantly she’s pitching herself as a work from home expert (while being a clinical researcher and a business analyst) creating websites such as http://www.flexiblehomebusinessideas.com/, http://www.need-to-work-from-home.com/, and http://www.2-percenters.com/. If you fill out the form on the middle one there, you can get a free e-book on making $5000 a month in 6 months… but you can get it here without giving out any personal information.

The book is essentially a marketing pitch or Nu Skin and a bunch of misleading information making it seem like a good idea.

One tidbit from Christine’s eBook scam is to state that less than 1% of people aged 65 and over earned $60,000. (Why do we care about the people age 65 and over, their peak earning years were likely 20-30 years ago when $60,000 was a worth a lot more money?) Instead she pushes that “a million a month is possible” in the MLM business… strange that she doesn’t give the percentage of people who actually do it in MLM… She

In another tidbit, she mentions that Nu Skin has increased 540% on NYSE in the last two years, more than Apple or Google. It’s performed well, but it’s up 60% in the last two years, quite a big difference than 540% and significantly trails Apple over that time. And that’s with Apple losing $100+ a share in the last month or so as of this writing. The graph gets really fun if you look at the last ten years. That’s 7000+% for Apple vs. 300+% for Nu Skin. And Christine wants to complain about selective in the research that I quote?

However, if you don’t want to download that eBook and read all the crap you can check out another of her eBooks on Amazon: Work From Home – Choose Smart & Live the Dream. Notice all the terrible reviews that say it is little more than a pitch to join her MLM.

People wonder why I am against MLM. Besides the clear mathematics that show it is an unsustainable business model, it’s because of people like Christine Sutherland who seem like decent people on the surface, but underneath are forced to commit a trail of fraud to be “successful” in MLM.

I honestly hate having to write posts like this, but if it helps one person avoid Nu Skin’s and Christine Sutherland’s scam then it’s worthwhile.


I decided to subscribe to Christine Sutherland’s Newsletter and found that she’s spreading disinformation there as well.

Here’s a quote (screenshot to newsletter):

“But you know, there are literally hundreds of excellent, award-winning MLM companies out there whom anyone would be proud to hitch their wagon to. The Wall Street Journal recently did an industry feature praising the operation and performance of some of the best.

Warren Buffet, Robert Kiyosaki, and Donald Trump all agree that this leveraged business model is an exceptional choice for anyone who wants to build real wealth, and together they’ve helped to drive a new admiration and respect for the way top MLM businesses operate, and deliver.”

It sounds impressive until you realize that the Direct Sale News paid Wall Street Journal for an advertising section. It’s not the opinion of the Wall Street Journal and they don’t endorse MLM in any way. It’s clear when you see that the section has no articles written by their writers and every page has an advertisement for an MLM company. It’s despicable that MLM distributors hold this up to defraud people out of their money.

As for Kiyosoki, Trump, and Buffett, let’s take them in order:

  • Robert Kiyosaki and Multi-Level Marketing Exposed! – Can’t get much more fraudulent than that investigative article I researched and wrote.
  • And we covered MLM and Donald Trump here previously… One thing that I’ll add is that Donald Trump has gone bat excrement crazy tonight, election night, and I’m pretty sure everyone knows he’s on the way to the looney bin.
  • I have a ton of respect for Buffett, but like Trump, he wants to own the slave network company that has found a way to pay its sales people less than minimum while requiring them use what little money they would pay them to buy the products.

It’s the same three people that MLM people always mention. None of them are willing to become MLM distributors… they are smart enough to know it is a losing business. Well, Kiyosaki tried with Amway decades ago, but failed.

The sad part is that people are trusting by nature and some will fall into Sutherland’s trap of misinformation.

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