MLM Distributors and Telling Lies

You can’t go too far without finding a lie being told about an MLM. Here are a few common ones:

It is with that in mind that I found this article in New York Magazine about Jonah Lehrer interesting. Jonah Lehrer was found to be fabricating quotes and information in his stories. In particular the article starts off with this:

“Dishonesty is everywhere … It’s an uncomfortable message, but the implications are huge.”

Lehrer’s blurb was for behavioral economist Dan Ariely’s The (Honest) Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves. Among Ariely’s bite-size lessons: We all cheat by a “fudge factor” of roughly 15 percent, regardless of how likely we are to get caught; a few of us advance gradually to bigger and bigger fudges, often driven by social pressures; and it’s only when our backs are up against the wall that we resort to brazen lies.

I don’t believe that everyone operates by a “fudge factor” of 15%. However, for sake of argument, I won’t quibble with it. With MLM the fudges are driven by social pressures, an upline pushing you to recruit more people.

It’s also notable that people resort to brazen lies when their backs are against the wall. In more than a few MLMs, I’ve seen them set up people in big debt to start with. The only way out is often to makes hundreds of sales of overpriced product, which is extremely difficult, or recruit others.

It’s not surprising that we see these brazen lies in MLM given the circumstances.

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